Undergraduate

Hospitality and Tourism Management

    Overview

    The Bachelor of Science in Applied Hospitality and Tourism Management (BS-AHTM) prepares students to manage lodging, foodservice, beverage, and tourism operations, and to apply technology-enabled tools responsibly to guest service, revenue management, and operational decision-making. The program integrates management and operational functions within hospitality and tourism enterprises, emphasizing hands-on learning and customer-centric service across multinational and national corporations, a range of businesses, and government agencies.

    The BS-AHTM program is designed for students interested in assistant and entry- to mid-level management careers in hospitality and tourism. Applied learning includes front office and property-management-system simulations, food and beverage cost-control labs, industry site visits, and guest lectures from hospitality professionals in the Washington, DC metropolitan market. Every student also completes a foundational AI course followed by an AI-driven hospitality systems course.

    The BS-AHTM program comprises 40 courses for a total of 180 quarter-hour credits, delivered in UoNA's hybrid format of online coursework and on-campus Saturday sessions. All UoNA bachelor's degree courses are 4.5 quarter-hour credits.

    Learning Outcomes

    Graduates of the BS-AHTM program will be able to:

    1. Identify key hospitality and tourism management front-line operations.
    2. Manage operations in a range of hospitality and tourism businesses.
    3. Utilize AI technology in daily operations and administration.
    4. Formulate management decisions from an ethical and socially responsible perspective for hospitality and tourism enterprises.
    5. Provide managerial guidance to a diverse workforce in the global hospitality and tourism environment.
    6. Demonstrate leadership, communication skills, and strategies to resolve management issues.

    Curriculum

    General Education (14 Courses)

    Students select 14 general education courses from the list below, with a minimum of one course from each of the three general education categories: Science and Mathematics, Arts and Humanities, and Social Science.

    • Course
      Credit Hrs
    • ENGL 101 - Oral Communications

      4.5

    • ENGL 102 - English Composition

      4.5

    • ENGL 103 - Advanced Writing

      4.5

    • DIGI 201 - Information Literacy in Contemporary Society

      4.5

    • FINS 201 - Financial Literacy in Contemporary Society

      4.5

    • MATH 101 - College Algebra

      4.5

    • MATH 102 - Calculus

      4.5

    • QANT 301 - Statistics

      4.5

    • SOSC 101 - Sociology

      4.5

    • SOSC 102 - Psychology

      4.5

    • SOSC 103 - Political Science

      4.5

    • SOSC 201 - Law and Ethics

      4.5

    • SOSC 202 - American Cultural Studies

      4.5

    • SOSC 203 - World History – Ancient to 1750

      4.5

    • SOSC 204 - World History – 1750 to Present

      4.5

    • SCIN 201 - Future Studies

      4.5

    Common Core (7 Courses)

    • BSAI 201 - Principles of Artificial Intelligence

      4.5

    • INST 201 - Introduction to Information Systems

      4.5

    • MGMT 110 - Business Communications

      4.5

    • MGMT 201 - Principles of Management

      4.5

    • MGMT 203 - Principles of Project Management

      4.5

    • RESH 401 - Research Methods

      4.5

    • TECH 301 - Technology Management

      4.5

    Program Core (10 Courses)

    • ACCT 201 - Budgeting for Projects and Departments

      Develop practical budgeting and cost-control skills for hospitality departments and projects, including revenue and expense forecasting, variance analysis, and departmental budget preparation. Prerequisite: None.

      4.5

    • AHTM 201 - Introduction to Management Practices in Hospitality and Tourism

      Examine the structure of the hospitality and tourism industry across lodging, foodservice, travel, attractions, and events, and the management practices that deliver quality guest service. Prerequisite: None.

      4.5

    • AHTM 202 - Front Office Operations and Systems

      Study reservations, guest registration, folio management, and night-audit procedures, with hands-on use of property management system (PMS) workflows. Prerequisite: AHTM 201.

      4.5

    • AHTM 203 - Foodservice and Lodging Administration

      Examine the administrative functions behind foodservice and lodging operations, including housekeeping coordination, purchasing, inventory control, and quality and safety standards. Prerequisite: AHTM 201.

      4.5

    • AHTM 204 - Beverages and Food Services Operations

      Manage food and beverage service operations, including menu planning, cost control, service standards, and responsible alcohol service and food safety. Prerequisite: AHTM 203.

      4.5

    • AHTM 301 - AI-driven Hospitality Systems and Software Tools

      Apply AI-enabled hospitality software, including property management systems, revenue-management platforms, and guest-service chatbots, to practical hospitality scenarios. Prerequisite: BSAI 201.

      4.5

    • AHTM 302 - Winery and Brewery Operations

      Examine the operational, regulatory, and business considerations of winery and brewery operations, including production oversight, tasting-room management, and licensing compliance. Prerequisite: AHTM 204.

      4.5

    • AHTM 303 - Hospitality Entrepreneurship and Innovative Trends

      Explore entrepreneurial opportunities and emerging trends in hospitality and tourism, and develop a business concept proposal for a new venture. Prerequisite: AHTM 201.

      4.5

    • AHTM 404 - Hospitality and Tourism Planning and Applications

      Integrate prior coursework to design a comprehensive hospitality or tourism operating plan covering market analysis, staffing, budgeting, technology adoption, and guest experience. Prerequisite: AHTM 303.

      4.5

    • MGMT 204 - Human Resources Management

      Examine recruitment, training, scheduling, labor-law compliance, and employee retention for hospitality and tourism organizations. Prerequisite: None.

      4.5

    Elective (8 Courses)

    Students with guidance from their academic advisor will select 8 elective courses. The undergraduate-level courses offered by UoNA for the bachelor’s programs are available in the catalog at uona.edu/catalogs.

    • Sample Electives
      Credit Hrs
    • ACCT 210 - Accounting and Finance Essentials for Hospitality and Tourism Businesses

      4.5

    • ACCT 290 - Hospitality Revenue Streams and Yield Management

      4.5

    • AHTM 205 - Hotel Operations Management

      4.5

    • AHTM 300 - Luxury Hospitality Services Management

      4.5

    • AHTM 305 - Tourism and Event Management

      4.5

    • MGMT 304 - Leadership Theories and Practices

      4.5

    • MGMT 306 - Small Business Management

      4.5

    • MGMT 402 - Business Law and Ethics

      4.5

    Capstone (1 Course)

    • CAPS 490 - Undergraduate Capstone

      4.5

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